Monday, 22 April 2013
Q3 MUSIC INDUSTRY
It has proven itself time and time again especially and more noticeably in recent years that as long as a media product has a good music video or viral video then it doesn't really matter about the quality of the piece of music itself. Most recently proven by Psy and his song Gangnam Style, when released in 2012 it went straight to the top of the UK chart even though the song itself was in Korean and the majority of the population had no idea what the East Asian man was singing about, how did it get to the top of the charts then you may ask, well not only did the artist release this not so musically able song, he released a music video that went viral in days and reached the views of millions on YouTube in hours, the video included Psy creating his own dance move to the song, as it was in the music video the prosumers of the work took it upon themselves to recreate the dance and create their own versions of the song, this made psy's Gangnam style trend worldwide, his popularity increased with the craze and made his piece of 'music' successful, proving that the distribution and marketing is just as important if not more important than the quality of the music itself.
Tuesday, 16 April 2013
Terminology
Web 2.0
Prosumers
Visualisation
Purity
Cultural Recycling
Fans
Devaluation
Music Culture
Co-option
Convergence
Musical Abundance
Levels of Production
Heirarchies/Trending
Web 2.0
-The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material
Prosumers
- PROducers & conSUMERS, the contemporary audience behaviour as active participantants in the process of production of media texts
Fans
- Audience who has a strong interest, belief and identifies with the band or artist
Music Culture
- Where contemporary recordings are increasingly accessible and lead to a renewed cultural valuation of past music
Musical Abundance- The process of Remix, Re-cycling, Mashup, Re-packaging, Re-imagining of existing Media (Music) to create something new out of the old
Musical Abundance
- Industry practices that are different to traditional pre Web 2.0 and respond to the blurring of boundaries between the audience, text (music) and institutions (record labels)
Devaluation
- The consequence of a culture of free music which could be said to decrease the cultural worth or 'value' of Music.
Heirarchies/Trending
- A way of charting popularity via social networking and online distribution sites
Cultural Recycling
- A concept that questions the authenticity & integrity of Music in the light of cultural recycling, over production and autotuning.
-Visualisation
the way the music is translated into a visual aspect, either it be a music video or album art or poster, a visual interpretation
Prosumers
Visualisation
Purity
Cultural Recycling
Fans
Devaluation
Music Culture
Co-option
Convergence
Musical Abundance
Levels of Production
Heirarchies/Trending
Web 2.0
-The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material
Prosumers
- PROducers & conSUMERS, the contemporary audience behaviour as active participantants in the process of production of media texts
Fans
- Audience who has a strong interest, belief and identifies with the band or artist
Music Culture
- Where contemporary recordings are increasingly accessible and lead to a renewed cultural valuation of past music
Musical Abundance- The process of Remix, Re-cycling, Mashup, Re-packaging, Re-imagining of existing Media (Music) to create something new out of the old
Musical Abundance
- Industry practices that are different to traditional pre Web 2.0 and respond to the blurring of boundaries between the audience, text (music) and institutions (record labels)
Devaluation
- The consequence of a culture of free music which could be said to decrease the cultural worth or 'value' of Music.
Heirarchies/Trending
- A way of charting popularity via social networking and online distribution sites
Cultural Recycling
- A concept that questions the authenticity & integrity of Music in the light of cultural recycling, over production and autotuning.
-Visualisation
the way the music is translated into a visual aspect, either it be a music video or album art or poster, a visual interpretation
Sunday, 14 April 2013
Case Study-
Task 3:
Beck is an artist who has put together a project, what he has done is wrote 20 original songs so they have never been done before and put them together in form on a book which people can use to make there own interpretations of the songs. People then share the songs on the website or online for people to watch and at the end of 2012 to be all put in one place so it is like an album. Beck started making music in the 90's, he first recorded a cassette and it was called 'Banjo Story'.
Beck heavily relied on Prosumers for this project as he gave them the materials they just had to put it together and make it there own.
As he has been around for a while he has many fans who know the styles he plays and now he has given them the chance to show him how they would do his songs which I think people, sometimes when you listen to songs from good bands you think thats a good song but theres something missing and this gives them the chance to show him what they think is missing.
He has wrote the music and given them a place to distribute what they have done it is now down to them to make the song there own and make a music video if they want and then share it to his website for all to see.
Some Examples of 'Don't Act Like Your Heart Isn't Hard':
(YouTube)
There are many different versions of this song, I have selected a mix of them. For example we have a solo female artist, acoustic, rock and pop approaches to it.
There have been a lot of positive reviews from independent people online many of them comment on articles that papers have put online putting there praise to what he has done.
Through looking at some social media sites I found that the majority of people that talk about the Song Reader project are musicians themselves, mainly all independent musicians with bands and solo artist. They seem to be aged 25+ which means that they are completely out of education and can focus on the project.
When the audience does stuff like this is makes the music more personalised and special and people can would enjoy it more as they've had there input in it and know that in some way they have affected it, I think that this adds a lot more value to music, I think that more bands should do this it would get the audience engaged agin and its something hardly anyone does and it could reboot the industry completely.
Task 2:
X Factor is focusing more on visualising the music more that it is looking for talent, as long as they look appealing they can work around them and make them sellable, as it has connections with sony it can just take tracks that already have a pre sold audience and re package the song with the new artist or just give them songs which they can easily do with minimal talent and make them look good.
Syco is a business created between Simon Cowell and Sony, there are many offices all around the world where they control many major television programmes and music brands. They mainly make talent programmes which gives them a source to get new artists from. Syco Film is something new which the company is going to try.
Ways X Factor was promoted:
Beck is an artist who has put together a project, what he has done is wrote 20 original songs so they have never been done before and put them together in form on a book which people can use to make there own interpretations of the songs. People then share the songs on the website or online for people to watch and at the end of 2012 to be all put in one place so it is like an album. Beck started making music in the 90's, he first recorded a cassette and it was called 'Banjo Story'.
Beck heavily relied on Prosumers for this project as he gave them the materials they just had to put it together and make it there own.
As he has been around for a while he has many fans who know the styles he plays and now he has given them the chance to show him how they would do his songs which I think people, sometimes when you listen to songs from good bands you think thats a good song but theres something missing and this gives them the chance to show him what they think is missing.
He has wrote the music and given them a place to distribute what they have done it is now down to them to make the song there own and make a music video if they want and then share it to his website for all to see.
Some Examples of 'Don't Act Like Your Heart Isn't Hard':
(YouTube)
There are many different versions of this song, I have selected a mix of them. For example we have a solo female artist, acoustic, rock and pop approaches to it.
There have been a lot of positive reviews from independent people online many of them comment on articles that papers have put online putting there praise to what he has done.
Through looking at some social media sites I found that the majority of people that talk about the Song Reader project are musicians themselves, mainly all independent musicians with bands and solo artist. They seem to be aged 25+ which means that they are completely out of education and can focus on the project.
When the audience does stuff like this is makes the music more personalised and special and people can would enjoy it more as they've had there input in it and know that in some way they have affected it, I think that this adds a lot more value to music, I think that more bands should do this it would get the audience engaged agin and its something hardly anyone does and it could reboot the industry completely.
Task 2:
X Factor is focusing more on visualising the music more that it is looking for talent, as long as they look appealing they can work around them and make them sellable, as it has connections with sony it can just take tracks that already have a pre sold audience and re package the song with the new artist or just give them songs which they can easily do with minimal talent and make them look good.
Syco is a business created between Simon Cowell and Sony, there are many offices all around the world where they control many major television programmes and music brands. They mainly make talent programmes which gives them a source to get new artists from. Syco Film is something new which the company is going to try.
Ways X Factor was promoted:
Tuesday, 26 March 2013
Wednesday, 20 March 2013
To Prepare Questions
Benn Kelly:
4.
5.
Production:
CD Manufacturer
Producer Writer
Audience Research
Studio
Music Video Director
Distribution and Marketing:
Web Distributor
Music Magazine
Venue
Artist Website
A & R
Retailer
Merchandising
Distribution Company
Exchange:
Music TV Channel
Radio Station
6.
The Music Industry has reacted in many ways to try and combat the issue of Online Music Piracy. One thing that they have done is make Gigs more expensive, but while they done that they also have done small free gigs for new and up coming bands to get people more interested in them so that they will buy there music. They also do bonus songs that are only available if you buy there CD, you also get merchandise from the CD's too for example you can get posters and autographed pictures with the CD. Piracy has had a huge effect on the Music Industry causing a national iconic shop to go bust, HMV.
4.
5.
Production:
CD Manufacturer
Producer Writer
Audience Research
Studio
Music Video Director
Distribution and Marketing:
Web Distributor
Music Magazine
Venue
Artist Website
A & R
Retailer
Merchandising
Distribution Company
Exchange:
Music TV Channel
Radio Station
6.
The Music Industry has reacted in many ways to try and combat the issue of Online Music Piracy. One thing that they have done is make Gigs more expensive, but while they done that they also have done small free gigs for new and up coming bands to get people more interested in them so that they will buy there music. They also do bonus songs that are only available if you buy there CD, you also get merchandise from the CD's too for example you can get posters and autographed pictures with the CD. Piracy has had a huge effect on the Music Industry causing a national iconic shop to go bust, HMV.
Thursday, 28 February 2013
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