Beck is an artist who has put together a project, what he has done is wrote 20 original songs so they have never been done before and put them together in form on a book which people can use to make there own interpretations of the songs. People then share the songs on the website or online for people to watch and at the end of 2012 to be all put in one place so it is like an album. Beck started making music in the 90's, he first recorded a cassette and it was called 'Banjo Story'.
Beck heavily relied on Prosumers for this project as he gave them the materials they just had to put it together and make it there own.
As he has been around for a while he has many fans who know the styles he plays and now he has given them the chance to show him how they would do his songs which I think people, sometimes when you listen to songs from good bands you think thats a good song but theres something missing and this gives them the chance to show him what they think is missing.
He has wrote the music and given them a place to distribute what they have done it is now down to them to make the song there own and make a music video if they want and then share it to his website for all to see.
Some Examples of 'Don't Act Like Your Heart Isn't Hard':
(YouTube)
There are many different versions of this song, I have selected a mix of them. For example we have a solo female artist, acoustic, rock and pop approaches to it.
There have been a lot of positive reviews from independent people online many of them comment on articles that papers have put online putting there praise to what he has done.
Through looking at some social media sites I found that the majority of people that talk about the Song Reader project are musicians themselves, mainly all independent musicians with bands and solo artist. They seem to be aged 25+ which means that they are completely out of education and can focus on the project.
When the audience does stuff like this is makes the music more personalised and special and people can would enjoy it more as they've had there input in it and know that in some way they have affected it, I think that this adds a lot more value to music, I think that more bands should do this it would get the audience engaged agin and its something hardly anyone does and it could reboot the industry completely.
Task 2:
X Factor is focusing more on visualising the music more that it is looking for talent, as long as they look appealing they can work around them and make them sellable, as it has connections with sony it can just take tracks that already have a pre sold audience and re package the song with the new artist or just give them songs which they can easily do with minimal talent and make them look good.
Syco is a business created between Simon Cowell and Sony, there are many offices all around the world where they control many major television programmes and music brands. They mainly make talent programmes which gives them a source to get new artists from. Syco Film is something new which the company is going to try.
Ways X Factor was promoted:
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