Q3 MUSIC INDUSTRY

It has proven itself time and time again especially and more noticeably in recent years that as long as a media product has a good music video or viral video then it doesn't really matter about the quality of the piece of music itself. Most recently proven by Psy and his song Gangnam Style, when released in 2012 it went straight to the top of the UK chart even though the song itself was in Korean and the majority of the population had no idea what the East Asian man was singing about, how did it get to the top of the charts then you may ask, well not only did the artist release this not so musically able song, he released a music video that went viral in days and reached the views of millions on YouTube in hours, the video included Psy creating his own dance move to the song, as it was in the music video the prosumers of the work took it upon themselves to recreate the dance and create their own versions of the song, this made psy's Gangnam style trend worldwide, his popularity increased with the craze and made his piece of 'music' successful, proving that the distribution and marketing is just as important if not more important than the quality of the music itself.